3 Business Strategies for Online Entrepreneurs
So, you want to be on of the successful online entrepreneurs. But which business strategy do you choose? There seem to be so many out there, with each so-called guru touting a different philosophy, that it can be very difficult to narrow down a business strategy that actually works.
However, when you remove all of the window dressing and break the strategies down to the basics there are only three that make up nearly all of the entrepreneurial ventures that are out there.
For the newer entrepreneurs, the Internet is certainly the marketplace. With a global customer base and little overhead costs, this means that the barriers to starting your business entry are low, and the potential returns, well the sky is the limit.
But whether you earn enough to simply cover the tools of your trade or turn your business into a worldwide success, depends on your ability to navigate the unique tactics of selling to an online audience one that you’ll likely never meet face to face.
Which one you choose will depend on your personal preference, your unique skills and where you see a hole in the market.
The first of our three top strategies is providing some type of service. There are many occupations that provide a service where someone can become an entrepreneur. Graphic design is one good example; freelance writing is another. Whenever you are doing a service for somebody else and they are paying you for it (while not in the employee of another person or company) you are an entrepreneur.
Another big boom in Internet entrepreneurship is affiliate marketing. With the creation of websites like Clickbank, the affiliate programs offered by leading retailers like Amazon and the big profits that could be potentially earned, affiliate marketing is one of the most popular entrepreneurial ventures today.
With affiliate marketing, you find the customer, send them over to the seller to buy the product and the seller pays you a commission. Of course, you have to find the right product not to mention have a solid plan for getting in front of people that can be difficult.
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Info Product Creation
Rather than being the person that receives the commission when someone buys a product from someone else, you could be the person that they are buying that product from. You could create an info product of some kind that you’ll be able to sell to the Internet at large. One of the more popular ways to do this is by publishing Kindle content on Amazon, but the products on Clickbank are also part of this strategy.
Of course, you don’t have to just stick with one. You could combine to of the above strategies or you could combine all three if you like. There are no rules when it comes to entrepreneurship. If you can create something that sells, or make money at something and be successful, you are among the group of successful entrepreneurs.